The ongo­ing over­all task is to intro­duce Benella rain­bow-fish to the Swedish mar­ket. Throughout this cam­paign con­tent has been planned and executed on a monthly basis. Recipes dis­cussed, coördin­ated and pre­pared to allow for a smooth photo-shoot. My roll as pho­to­graph­er and design­er has been to provide a degree of syn­chron­icity to the image styling.