This campaign featured a number of people singing to a folk classic tune about the coming of spring, whilst driving their cars. My task was to capture them and the same atmosphere from the campaigne film. We set up a car with the occupants in a car park on a somewhat snowy winters day to simulate them driving.
Däckia / Spring Campaign 2022
Concept
Terry Lee Fredin
Photography and Retouch
Mark de Koning
Project Leadership
Louise Olsson